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About Us

Benefits of a 100% Real Persian Rug

  • Direct from manufacturerer
  • Buy your own genuine Persian rugs at your local store
  • The first and the only one real Persian rug store in the region( north of england)
  • Only pay what the retailers and whole sale buyers pay - Up to 70% cheaper than what you will pay at the retail shop
  • We supply to the trade and the public - A perfect and memorable gift to your friends and loved ones
  • Guaranteed all time lowest price in the whole UK
  • It is even cheaper than a similar genuine Persian rug sold on the net
  • Free local delivery - A wide range of designs, colours and sizes available at a glance
  • GENUNINE PERSIAN RUGS slogan says it all “feel the difference”


All of these happen just because you buy direct from the manufacturers.

Please come and visit us at our showroom at: Unit 14 Howard Street, Middlesbrough, Cleveland, TS1 5RA

If you would like to be our VIP visitor and have your own space to talk to our professional sales team please call us in advance to arrange time at your convenience.

Normal opening hours: Monday to Saturday 10am – 5pm Sunday and out of these hours we will be available on requests.

Tel: 01642 965656 Mob: 07741250326 Email: info@genuinepersianrugs.co.uk

History of Persian Rugs

The history of Persian carpet -a culmination of artistic magnificence- dates back to 2,500 years ago. The Iranians were among the pioneer carpet weavers of the ancient civilizations, having achieved a superlative degree of perfection through centuries of creativity and ingenuity.

A Persian carpet  is a heavy textile, made for a wide variety of utilitarian and symbolic purpose, produced in Iran and surrounding areas which once belonged to the Persian Empire, for home use, local sale, and export. Carpet weaving is an essential part of Persian culture and art. Within the group of Oriental rugs or Islamic carpets produced by the countries of the so-called "rug belt", the Persian carpet stands out by the variety and elaborateness of its manifold designs. Persian carpets and rugs of various types were woven in parallel by nomadic tribes, in village and town workshops, and by royal court manufactories alike. As such, they represent different, simultaneous lines of tradition, and reflect the history of Iran and its various peoples. The carpets woven in the Safavid court manufactories of Isfahan during the sixteenth century are famous for their elaborate colours and artistical design, and are treasured in museums and private collections all over the world today. Their patterns and designs have set an artistic tradition for court manufactories which was kept alive during the entire duration of the Persian Empire up to the last royal dynasty of Iran. Carpets woven in towns and regional centers like Tabriz, Kerman, Mashhad, Kashan, Isfahan, Nain and Qom are characterized by their specific weaving techniques and use of high-quality materials, colours and patterns. Town manufactories like those of Tabriz have played an important historical role in reviving the tradition of carpet weaving after periods of decline. Rugs woven by the villages and various tribes of Iran are distinguished by their fine wool, bright and elaborate colours, and specific, traditional patterns. Nomadic and small village weavers often produce rugs with bolder and sometimes more coarse designs, which are considered as the most authentic and traditional rugs of Persia, as opposed to the artistic, pre-planned designs of the larger workplaces. Gabbeh rugs are the best-known type of carpet from this line of tradition


We are the first and only genuine and authentic suppliers of Persian rugs in the North East. We are North East’s direct suppliers of original, genuine Persian rugs, and not Persian style. They are real!


As a leading supplier of genuine Persian rugs, we aim to supply these rugs at a very competitive price to the trade and the public. These stunning rugs are guaranteed to give your home the most amazing character and authenticity of the East.


We have a variety of Persian pattern rugs to choose from. These genuine Persian rugs are made by skilled craftsmen hence the uniqueness of each piece, making it a work of art. With so many rich colours, patterns, shapes and sizes to choose from, the only challenge it will be which one to choose.


Please come and visit us at our new showroom, contact via phone or email. Our visit our exquisite website aimed to take you through a new realm of the Persian dream.


Our goal is to deliver inventive genuine Persian rugs to our customers. This is built on a strong foundation of core beliefs: 

1) we believe in the transformative power of beauty. Consistently leading the industry in fashion-forward color and pattern, our goal has always been to channel our passion for design into products that enrich the lives of consumers through beauty and comfort in your home.

2) We believe in the importance of relationships. While styles change quickly and the economy is in a perpetual state of flux, our one enduring constant is in the connections that we’ve built. We find that our best moments of inspiration come when finding new ways to address the needs and concerns of our customers.

3) We believe in value. Whether it takes the form of sophisticated, hand-knotted wool and silk masterpiece or a whimsical indoor-outdoor design, each piece we sell should carry with it an intrinsic value – in both quality and price.

4) We believe in our people. From the artisans skillfully weaving an intricate design to the attentive customer service representative, we know that our greatest strength lies in the passion and hard work of our team.

5) We believe that there’s always room for improvement. We continue to seek out better, smarter, more effective ways to provide beautiful goods and attentive service to our customers.